Münster/Vienna — Novafield GmbH announces that Raiffeisen Ware Austria AG (RWA) has joined the Novafield Alliance as a new member.
With RWA becoming part of the Alliance, Novafield welcomes a highly respected and strategically important partner with deep roots in agriculture, extensive market expertise, and a leading position within the Austrian agricultural sector.
The partnership is based on a strong strategic fit and a shared commitment to actively shaping the future of Northwest and Central European agriculture. By combining market intelligence, agronomic expertise, and regional know-how, both organizations aim to create additional value for farmers, industry partners, and the entire agricultural value chain.
By welcoming RWA, the Novafield Alliance strengthens its presence in one of Central Europe’s most important agricultural markets while enhancing its ability to bring innovation to farmers more effectively and efficiently. The exchange of market insights, regulatory expertise, and practical experience will help Alliance partners identify emerging developments at an early stage and develop solutions for the challenges of modern agriculture.
The partnership also creates substantial benefits for the crop protection industry. The expanded network connects leading independent agricultural companies across multiple European markets and provides manufacturers with a strong platform to better understand market requirements, evaluate innovations, and accelerate the successful introduction of new products and technologies. Industry partners will benefit from broader access to market intelligence, agronomic expertise, and practical feedback from diverse agricultural regions across Europe.
Furthermore, the cooperation will strengthen the competitiveness of agriculture in Germany and Austria, promote knowledge transfer throughout the value chain, and support the availability of innovative solutions in crop protection, seeds, and crop nutrition.
"By welcoming RWA, the Novafield Alliance gains a strong and strategically important partner. Our organizations share a common understanding of customer proximity, innovation, and sustainable value creation in agriculture. By combining our strengths, we are creating an even more powerful platform for the exchange of market intelligence, the assessment of new technologies, and the development of future-oriented solutions. At the same time, we are enhancing the Alliance’s attractiveness for international industry partners. For the crop protection industry in particular, this creates a connected European environment that strengthens market dialogue, accelerates innovation, and supports the successful introduction of new products. Together, we aim to enhance the competitiveness of agriculture and contribute to the continued development of the European agricultural sector."
— Jens Petermann, Managing Director of Novafield GmbH
"Joining the Novafield Alliance represents an important step for RWA as we continue to expand our international network and strengthen cooperation with leading agricultural companies across Europe. The Alliance provides an excellent platform for sharing expertise, market knowledge, and best practices across borders. Through this collaboration, we gain additional insights into market and technology trends, enabling us to provide innovative solutions to our customers even faster. At the same time, we increase the visibility and relevance of our markets for international industry partners and create new opportunities for successful cooperation across the agricultural value chain. This will benefit not only our organizations but also farmers and industry partners throughout Europe."
— Florian Mayer, Head of Agricultural Inputs, RWA